These two words are overused and over-hyped.

So I owe you some clarity on what we mean by this

I and many of my team were brought in by the management buy-out team in the mid/late 1990s to bring about transformation.

Picture this; a failing rail freight company with massive financial losses, low revenue and zero customer confidence in the product.

We transformed these fortunes to bring hundreds of millions of dollars more revenue, a reversal of losses into profitability and a turnaround to the Gold standard in customer experience.

This was hard work. But the formulas we used worked. And we would classify this as a genuine transformation.

Now in 2025, with the same team, we have set out to bring the same formula to poorly performing rail operations in Europe and the Middle East.

To once again, change the mediocre class to the Gold Class.