Is the choice of freight correct? What is guiding your pricing positions? What is your price per tonne, per unit or per container? How did you arrive at this price and where is it going in the next 5 years?
What are your service levels and performance like? Think this is not related to profitability, think again. Are you pushing 99 or 100% on-time train running? Late trains cause revenue erosion, increase costs and dilute shipper confidence.
Volumes. Do you have a volume, revenue and profit focused growth plan. What are the volumes currently and is this within the highest expectation of your growth plan. Have you got a plan to double the volume? Remember increasing volume does not necessarily always mean a need to increase resource, if your operation is inefficient. Think profit on a lower cost basis!